Roselyne Lévêque has been coordinating PIJAC Canada’s three major Canadian trade shows, including Expozoo, for the last fourteen years. Events such as Expozoo Drummondville do not come together overnight. In fact, it takes Roselyne and her team ten months of planning to put this show together. In the meantime, the Western show and the Toronto shows are being simultaneously planned. The success of the show does not go unnoticed by the team. Expozoo’s participation numbers grow with each passing year, confirming that the event is well appreciated by the participants. Roselyne recalls how in 2004, her first year of planning Expozoo, there were approximately 138 booths. Now, in 2018, 240 booths have been reserved for the event. Over 1000 visitors are expected to visit the show this year. Numbers like that are what makes her feel like the show is still a hit 20 years later.
An enormous amount of work goes into planning such a large–scale event, when other domestic and international events are being planned at the same time. Once the mission and objectives have been laid out and the budget has been set, Roselyne throws herself into the other tasks required to make Expozoo come to life. From negotiating with various suppliers to promoting the event, what makes all the work worthwhile is the people and being able to see this event come to life.
Year after year, Roselyne Lévêque and her team manage to sell out Expozoo. This can be explained by the uniqueness of the event. In fact, PIJAC Canada’s Expozoo is one of its kind in Canada. The Drummondville event is the second largest of PIJAC Canada’s trade shows after the Toronto show. No one else puts on a trade show like this one! With each passing year, relationships built on trust and a sense of belonging have flourished and it keeps the visitors coming back. After all, at the end of the day, it is the common goal of animal wellbeing that brings us all together. Expozoo is always a great place to celebrate this common goal and community. Read more about Expozoo reuniting the Quebec pet industry
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