Dog Food Meets Environmental Protection

FOR IMMEDIATE RELEASE

CONTACT: Philippe Poirier – CEO – phil@wilderharrier.com – 514-883-9993 or Mathieu Poirier – CMO – mat@widlerharrier.com – 438-838-4738

DOG FOOD MEETS ENVIRONMENTAL PROTECTION

A Canadian first: Montreal company Wilder Harrier launches dog food made from Asian carp!

Montreal, November 2, 2020 – Wilder Harrier, a Montreal brand known for making alternative protein pet food with a low environmental footprint, is launching a dog food made from Asian carp.

In addition to offering an innovative and nutritious protein that is excellent for dog health, this new product is helping to protect our local lakes and rivers from invasive carp. “We’re proud of providing dog owners with an eco-friendly alternative. From now on, they will be able to ensure the well-being of their faithful companions while taking action for the environment,” said Phil Poirier, co-founder of Wilder Harrier. The Montreal company is working with American fishermen to incorporate Asian carp into its original recipe, as they continue to migrate towards and invade Quebec rivers. By developing this expertise, Wilder Harrier aims to become a Canadian leader in the fight against these undesirable fish that threaten indigenous species and their habitat.

This innovative product is now distributed in most Quebec pet supply stores. The food will be available in the rest of Canada starting in January 2021.

You can also order the product online and have it delivered directly to your home. Visit www.wilderharrier.com to place your order. For more information, contact Mathieu Poirier at mat@widlerharrier.com

About Wilder Harrier:

Wilder Harrier’s crazy adventure began in Montreal in 2014 when one of the founders came across a UN study suggesting that insect protein could be a solution to many food supply problems. In November 2016, after months of research and development to find the perfect recipe, the company launched its first product: cricket protein dog biscuits. Today, other ingredients, such as farmed insects, algae from the Gaspé Peninsula, and leftover fruit and vegetable pulp from Montreal juice manufacturer LOOP, are used to make a complete line of innovative products for dogs. These products—food, treats, and dental sticks—are available in stores and online. They are prepared with allergen-free, environmentally-friendly recipes in Quebec.

Wilder Harrier

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