11am – 12pm How to optimize your marketing strategy with email by Antoine Bonicalzi of Cyberimpact
How to optimize your marketing strategy by email to increase your sales and client fidelity? Email has been around for quite some time, but despite all, it stays the most efficient way to communicate with the public. Your clients are on social media, of course, but it is through their inbox that you can contact them more efficiently and in a more personalize fashion. Email is especially efficient for retail establishments. The world’s retailers use it to retain and stimulate sales. Your marketing strategy by email is perhaps a bit dusty. In this seminar, we will give you a 2020 makeover! Here is a few topics we’ll cover:
- How to develop your mailing list
- How to keep your subscribers engaged and generate sales
- How to update your communication strategy by email with the help of the latest trends
- Examples of real campaigns
- Current mistakes to avoid
- How to stay in accordance with the Anti-Spam law at all times
You will leave this presentation with your mind and notepad full of ideas to put in place for your business.
Antoine has been in the world of digital marketing since 2009. Occupying key roles in several agencies, he helped hundreds of small businesses to succeed thanks to digital marketing. At Cyberimpact, a Canadian platform for email marketing, he has the challenge to ensure its adoption throughout the country. His role brings him to communicate the secrets of email marketing to Canadian businesses and organisations thanks to articles, training workshops and conferences. And when he’s not presenting a webinar or optimizing a publicity campaign, you can find him mountain climbing or spending time with his family.