9am – 9:50am – Omnichannel and Beyond: The Shifting Sales Landscape for Dog & Cat Products and Services by David Sprinkle, Research Director at Packaged Facts
The North American pet industry is being transformed by changing mentalities about pets and pet care, with pet health and wellness concerns being broadened and redefined. Pet parenting, pet ownership, generational, and omnichannel shopping trends have permanently broken down traditional industry boundaries, such that pet products and services are increasingly an “onmimarket,” with product manufacturers and retailers addressing competition but also opportunities from all fronts. With e-commerce sales dominating pet industry headlines, big-box retailers increasingly look to reorient and differentiate, including through involvement with veterinary and non-medical pet services. At the same time, pet chains other than pet superstores PetSmart and Petco, including Canadian/U.S. operators, are reshaping the pet specialty store landscape. Focusing on the dog and cat category consumer insights, this data-rich presentation tracks these evolving patterns and their implications for pet industry manufacturers, retailers, and service providers alike.
David Sprinkle is the research director for Packaged Facts, which publishes industry-leading research reports on the pet and vet industries. He manages Packaged Facts’ consumer survey and webinar program, contributes a monthly consumer insights column to Petfood Industry, and provides articles or interviews to pet industry media such as PETS International, PFI (Pet Food Institute) Monitor, SupplySide Animal Nutrition Insights, and Today’s Veterinary Business. He gives conference presentations annually Global Pet Expo and Petfood Forum, as well as at events such as AVMA Economic Summit, China International Pet Show, National Pet Industry Trade Show (Canada), Natural Products Expo, PIJAC Pet Industry Leadership Conference, PLMA Trade Show, SuperZoo, VetHealth Global, and VMX.