For Immediate Release
EXO TERRA WINS BRAND OF THE YEAR
Receives Honor at Recent World Branding Awards in Vienna
MECHELEN, BELGIUM (July 8, 2019) – Exo Terra is proud to have received the distinguished “Brand of the Year Award” under the category of “Reptile Products” at the World Branding Awards (Animalis Edition), which took place on July 3rd in Vienna, Austria at the prestigious Hofburg Presidential Palace.
The World Branding Awards is the premier recognition program of the World Branding Forum, with the Animalis Edition focusing exclusively on companion animal brands. These awards see some of the best global brands recognized for their work and achievements at this annual black-tie event, which is strictly attended by invitation only.
Each “Brand of the Year” is selected within their respective product category. Exo Terra was the only brand in the Reptile Products category to be selected for this year’s Awards.
The judging and voting processes of the World Branding Awards are unique as points are awarded through three streams, with each one contributing a set percentage to the total score: Brand Valuation (30%), Public Online Voting (30%) and Consumer Market Research (40%).
Emmanuel Van Heygen, the Exo Terra Brand Manager, states “This award is a recognition of our product, marketing and branding efforts, and that Exo Terra reached the pinnacle of brand resonance. We certainly will continue on the path of innovation to serve our loyal customers around the world. Earning their respect, and that of our peers, means a lot to the Exo Terra branding team and encourages us to remain the #1 global reptile product brand.”
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About Exo Terra
Over the years, Exo Terra has become the market leader in reptile products for the natural terrarium. This achievement was made possible because our successful philosophy and continuous innovation, which has become a basic underlying commitment, a culture and an attitude. To this day, Exo Terra continues its tradition of developing innovative and creative products for reptiles and amphibians. By consulting with renowned herpetologists and breeders worldwide, and by being reptile hobbyists ourselves, we have been able to focus on the essential aspects of their captive husbandry. Both field studies and observations in captivity by our highly qualified staff, have contributed to our research and development process. For more information, visit https://www.exo-terra.com.
About the World Branding Awards
The World Branding Awards is the premier awards of the World Branding Forum, a registered non-profit organization. The awards recognize the achievements of some of the world’s best brands. There are three major tiers of awards – the Global Award is awarded to international brands, Regional Award for brands that cover a geographic region, while the National Award is awarded to brands that are household names in their country of origin. For more information, visit https://awards.brandingforum.org.