Member Spotlight: Petcurean
Winner of the Best New Product at the National Pet Industry Trade Show 2019
The PIJAC Canada trade shows are an opportunity for exhibitors to meet potential clients from all over Canada. Over two days, new connections are made, business deals take place and new products are discovered. Exhibiting PIJAC Canada members can showcase their new products in the New Product section, allowing visitors to make exciting new discoveries to bring back to their store. At this year’s record-breaking Toronto National Pet Industry Trade Show, over 2000 attendees representing 8 000 individual outlets discovered the new products being displayed at the show. Visitors are asked to vote on both their new favourite new product, as well as their favourite booth. This year, we gathered exhibitors and visitors for dinner following day one of the Toronto National show to announce the winners for these awards. For the first time in the Toronto National show’s history, both prizes were won by a single company… Petcurean! This Toronto National Pet Industry Trade Show crowd favourite shared with us what made their displayed new products so special.
Petcurean introduced their GO! SOLUTIONS™ wet food collections for dogs and cats. This new collection is an integral component of their broader GO! SOLUTIONS line, which also includes dry recipes for dogs and cats, plus meal mixers for dogs. This GO! SOLUTIONS™ collections includes 7 new wet formulas for dogs, and 7 for cats. Their formulas include GO! CARNIVORE™, GO! SENSITIVITIES™ and GO! SKIN + COAT CARE™ , made with dogs and cats favourite protein sources.
Petcurean recognized that the Toronto National 2019 show afforded an incredible platform to connect with retailers and people associated with the industry who are concerned about the health, nutrition and wellbeing of cats and dogs. Using the January 2019 edition of Packaged Facts, they noted that the pet food market in the United States [and by extension, Canada] currently has limited options for wet food recipes with functional benefits. They introduced these new pocket-sized packs of solutions-based nutrition because they knew that consumers were looking for these types of products. Petcurean shared that “The Canadian Animal Health Institute reports that the number of pets in North American homes continues to rise, and the number of pet parents looking for solutions-based recipes to help their pets live happier and healthier lives is also going up. Packaged in recyclable, re-closable Tetra Pak cartons, GO! SOLUTIONS wet food recipes help fill that gap as they are formulated to provide complete and balanced nutrition, while also providing functional benefits to support pets’ unique dietary needs, including picky eating, itchy skin or dull coat, and food sensitivities.”.
The company wanted to offer solution-based recipes, which means they provide functional benefits to support pets’ unique dietary needs, who may also require limited ingredient diets, thrive on higher levels of protein or are picky. These recipes were introduced in two innovative formats, with shredded recipes for dogs and minced recipes for cats, in addition to new stews and pâtés. Their formulas are also integrated and align with their GO! SOLUTIONS dry recipes for dogs and cats, as well as the meal mixers for dogs in this line. Petcurean knew that the Toronto National 2019 visitors would want to discover innovative products, and that is exactly what they delivered!
Congratulations to Petcurean on your big win at the Toronto National Pet Industry Trade Show 2019! We love to see a company that works hard to come up with great solutions for pets. We look forward to seeing what new products you will be showcasing in the new product section in 2020.