Mondou, which offers products, services, and advice for animals, has developed three communication campaigns in collaboration with lg2 to promote its three exclusive brands: Vetdiet, O’select and Petstory. The current context represents an important growth potential for this family-owned company given Canadians’ passion for pets.
From a strategic and communications standpoint, lg2 analyzed the three brands by determining the business opportunities, targets, and creative approaches specific to each. For Vetdiet food, the short videos feature the pets of renowned Quebec chefs who give their stamp of approval to the high-quality Vetdiet products.
As for O’select litter, the video campaign focuses on the product’s performance in removing odours throughout the house and reducing irritants.
Finally, the campaign for Petstory treats opts for a caring tone thanks to cartoon videos featuring doggie and kitty.
The campaigns are deployed mainly on the web in several ways, including display on various contextual media with the collaboration of RICARDO Media.
Source: grenier.qc.ca > https://bit.ly/3xIwBiz
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