New E-Commerce Platform for PIJAC Canada Members

We are excited to announce a brand-new e-commerce tool to help PIJAC Canada members in the retail sector. With a difficult year of restricted shopping coming to a close, we have been working to ease member struggles by finding ways to help you stay competitive and navigate ongoing lockdown restrictions.  We are happy to report our search has been a success.

In the new year, we will be launching a new partnership with eTailPet, an online platform for retail pet businesses to build their own online store in a quick and affordable way. There were a number of key areas we wanted to assist with, including:

  • Helping stores diversify (brick and mortar + digital destinations),
  • Maintaining a loyal customer base (pet parents want to shop local),
  • Adding new customers,
  • Introducing a way to ensure business continuity during lockdowns.

eTailPet checked all those boxes.  The platform also offers:

  • Catalog of over 80,000 products in various categories,
    • Mobile Optimized Website & Checkout,
    • E-commerce: Buy Online Pick up In-Store/curbside – offer a safe way for pet parents to shop with you,
    • Customizable Shop Now Page gets your store noticed with more pet parents in your local community,
    • Sell Unlimited Products – no fees for product listings,
    • Highly Customized Promo Codes to drive repeat business and encourage new customers to shop with you!
    • Customized Customer Support,
    • Local Delivery Options – You decide your delivery areas and charge,
    • Auto Order – Pet parents can buy on a recurring order basis, strengthening customer retention,
    • Astro Loyalty Program – the best loyalty program for indy pet, eTailPet has full integration for Offers, Frequent Buyer, and Astro Points.

What eTailSocial can do for you? The eTailSocial platform allows retailers to easily post content through multiple social media channels with the click of a button. eTailPet has collaborated with the pet brands you love to bring you professionally branded social content to share with pet parents.

“Adding e-commerce to a traditional pet retail operation makes our members more competitive. They become the local warehouse for their clients rather than massive online pet retailers.”, says Christine Carrière, PIJAC Canada CEO, “This also gives them a new way to serve their client while continuing to provide community pet care service, even in times of restriction. This is something online giants cannot do.”

Access to the program will be available in January in English and the French version of the platform is scheduled for launch in February. PIJAC Canada members who are new subscribers to eTailPet will receive exclusive rates:

Monthly: $120/month* and no set-up fee (40%+ annual savings on list price of $199/month* + $299* Set-Up Fee)


Annual: $1,199* Annual Plan and get eTailSocial Free (40%+ annual savings on list price of $1,800* Annual Plan and $249* Annual eTailSocial Plan)

*Rates are posted in US dollars. Must be a new eTailPet retailer. This offer is reserved for PIJAC Canada members. To become a member, click here. To renew your membership, log in here.


This new member benefit would not have been possible without the help of long-time members Pan Pacific Pet who introduced us to eTailPet and Royal Canin who made the translation of the program into French possible.  Both Pan Pacific Pet and Royal Canin stepped up to help their fellow members. We are truly grateful for their community spirit.

We look forward to sharing more details in the new year.  For any immediate questions, you can contact  and remember to mention you are a PIJAC Canada member!