Written by guest author: Stephanie Dumont, Founder & Creative Director from StreetDog Marketing
With over 80,000 posts on Instagram using the hashtag #petfluencers & countless tweets on Twitter – it’s easy to understand why this growing marketing tool is growing more and more popular. Where did it come from? Well, the word ‘Petfluencers’ derives from Pet Influencers. A Pet Influencer does exactly what it’s name suggests – they help “influence” target audiences online.
By working with a petfluencer you can use them to further strengthen your brand, build and grow your followers or even launch new products. In the digital age, utilizing bloggers, vloggers & petinfluencers is an effective way to reach your target audience in untapped territory, and allow you to positively expose them to your brand. Most petfluencers work independently and are happy to set up partnerships in return for products or cash payment.
It’s important to be selective when choosing your petfluencer/brand ambassador. Carry out your due-diligence and research what other posts, videos and insta-stories they have on their accounts. This allows you to get a good understanding of their own ‘voice’, helping you understand if they are a good fit for your brand. It’s imperative that your petfluencer is well-suited and compliments your company brand and image – as your petfluencer will be one of the faces, or brand ambassadors, of your company. We all understand that first impressions count and remember, this could be someone’s first time being introduced to your brand.
Petfluencers can be tasked with sharing posts and creating content that feature your products and services. Whilst linking your brand to their account and social following, they encourage their own followers to purchase your products, sign up for services or follow your business accounts on Facebook, Twitter and Instagram. Here at Street Dog Marketing, we partner with a variety of pet-influencers, who help promote our existing clients that we already have. Our company is built on pioneering new marketing strategies, and continuously being ahead of the game. PIJAC Canada members receive special pricing with StreetDog Pet Marketing. Email firstname.lastname@example.org for details.