PIJAC Canada announces new Vice President of Advocacy & Regulatory Affairs


June 13, 2022, OTTAWA, ON: PIJAC Canada is pleased to announce the appointment of Tonya Martin as the new Vice President, Advocacy & Regulatory Affairs, PIJAC Canada, effective July 04, 2022.

Ms. Martin joins PIJAC Canada with nearly 20 years of professional management, development and people-focused leadership. Martin spent more than a decade with the Ontario SPCA and Humane Society, holding a multitude of different roles including the senior leadership role of Director, Humane Programs & Community Outreach. Ms. Martin oversaw a small leadership team and supported approximately 140 team members including up to 13 animal centres and 3 veterinary hospitals across Ontario.

Tonya actively sought out and built relations with various external organizations and community partners, cross-functional department heads, and various government representatives to consolidate professional insights, create actionable interagency strategies, and drive mutually beneficial outcomes aligned to enhancing animal welfare practices.

Ms. Martin is a strong believer not only in the animal side of animal welfare, but also the human side. Martin spearheaded and chaired the National Compassion Fatigue Task Force. Building widespread awareness of physical and mental health concerns stemming from significantly service and care-driven occupations in animal welfare. Martin utilized proven relationship-building expertise to develop an encompassing referral network of supporting services, agencies, and organizations for the task force.

“I am elated to be joining PIJAC Canada in this new role.” Ms. Martin says. “Having crossed paths with PIJAC Canada over the years, I was aware of the amazing and integral work they had already accomplished. I look forward to working with the team to continue to create new strategies that will support our membership and propel PIJAC’s leadership role as animal welfare advocates in Canada.”

“This is a new role for PIJAC Canada.” says Christine Carrière, President and CEO, PIJAC Canada. “We are looking forward to the addition of Ms. Martin’s skill set to our team as we embark on our upcoming strategic plan. We are beginning to see the light at the end of the preverbal COVID 19 tunnel. With the aid of Ms. Martin, PIJAC Canada will continue to support all sectors of the pet industry through excellence in advancement and development.”

Martin will begin the position in early July, 2022.


Backgrounder: As the Voice of Canada’s Pet Industry, PIJAC Canada’s mission is to offer guidance and resources to pet businesses and help advance the well-being of Canada’s animals. As a not-for-profit, it represents more than 1,500 members coast to coast to coast and believes working together is the key to positive pet experiences and successful pet businesses.